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A Guide to Different Startup Investing Models: Pre-Seed Round Fundraising

Pre-Seed Round Fundraising article by FASTTalks
Image by Syd Wachs


In India's vibrant startup ecosystem, access to funding plays a crucial role in shaping the success of early-stage ventures. During the pre-seed round, startups explore various investment models to secure essential capital and propel their growth. In this blog post, we will delve into the diverse startup investing models prevalent in India, with real-world examples illustrating each approach.

1. Friends and Family Financing:

In the Indian startup landscape, friends and family financing remains a popular choice for founders seeking initial capital. Friends and family financing involves raising funds from close acquaintances, who believe in the founder's vision and are willing to take a risk on their venture. This approach can offer flexibility and often involves low-friction fundraising, as there is an existing trust relationship between the parties. For instance, Swiggy, a leading food delivery platform, received early funding from family members of its founders, Sriharsha Majety, and Nandan Reddy. This demonstrates how personal networks can serve as a valuable source of financial support during the pre-seed stage.

2. Angel Investors:

Angel investors play a significant role in nurturing Indian startups, providing not just funding but also mentorship and industry expertise. Angel investors are high-net-worth individuals who invest their personal funds in promising startups. They also bring experience and valuable connections to the table. Angel investors can provide valuable mentoring and guidance to early-stage startups, making them an attractive option during the pre-seed round. Vijay Shekhar Sharma, the founder of Paytm, secured angel investment from Renu Satti, a seasoned investor, during the early days of the digital payment platform. This partnership exemplifies how angel investors can act as catalysts for growth and success.

3. Venture Capital (VC) Firms:

In India, VC firms actively support startups through seed funding rounds, aiding in their scalability and market expansion. Venture capital firms are dedicated investment firms that provide funding to startups in exchange for equity. During the pre-seed round, founders may approach VC firms that specialize in early-stage investments. These firms have specific investment criteria and may seek higher returns, demanding a larger stake in the startup. VC firms often have extensive networks and can offer strategic guidance and mentorship. Ola, the ride-hailing giant, attracted funding from venture capital firm Sequoia Capital India in its pre-seed phase. The strategic investment enabled Ola to disrupt the transportation sector and emerge as a market leader, showcasing the benefits of VC partnerships.

4. Crowdfunding:

Crowdfunding platforms have gained traction in India, offering startups a unique way to engage with a broader investor base. In recent years, crowdfunding has gained popularity as a pre-seed funding model. Platforms like Kickstarter, Indiegogo, and GoFundMe allow startup founders to pitch their ideas to a large audience and raise funds from the public. Crowdfunding not only provides financial support but also helps validate the startup's product or service by gauging public interest. Noteworthy is the success story of Mobikwik, a digital wallet company, which leveraged crowdfunding to raise capital for its innovative payment solutions. By engaging the public through crowdfunding campaigns, Mobikwik garnered support and validation for its business model.

5. Incubators and Accelerators:

Incubators and accelerators play a pivotal role in nurturing Indian startups, providing them with funding, mentorship, and networking opportunities. Incubators and accelerators are organizations that support startups by providing funding, mentorship, office space, and networking opportunities. Startups are typically accepted into these programs for a fixed period, during which they receive intensive guidance to accelerate their growth. In return, incubators and accelerators may take equity stakes in the startup. For example, Bengaluru-based incubator, Axilor Ventures, has supported startups like Stanza Living in their pre-seed journey. Through tailored programs and strategic guidance, Axilor Ventures helps early-stage ventures navigate the challenges of scaling their businesses.

6. Strategic Partnerships:

Establishing strategic partnerships with established companies has become a popular trend among Indian startups, enabling them to access resources and expertise. Strategic partnerships involve collaborating or aligning with established companies or organizations that could provide both financial support and additional resources. This approach can be mutually beneficial, as it allows startups to leverage the experience, infrastructure, and customer bases of their partners. PharmEasy, an online pharmacy platform, forged partnerships with leading healthcare providers, bolstering its service offerings and market presence. By collaborating strategically, PharmEasy expanded its reach and solidified its position in the healthcare sector.


When it comes to pre-seed round fundraising, entrepreneurs have several options to explore. Raising funds from friends and family, engaging angel investors, approaching venture capital firms, leveraging crowdfunding platforms, joining incubators/accelerators, and seeking strategic partnerships are all potential pathways to securing the necessary capital. The choice of investment model depends on the startup's specific needs, long-term goals, and the available network and resources of the founders. In this article, Bootstrapping has been ignored deliberately purely due to its real meaning and definition. Dom Wells has defined it in one of its articles as "Bootstrapping, originally coined in the 18th century, is about self-funding and starting a business without external financial support."

By understanding these different startup investing models, founders can make informed decisions and increase their chances of success in the exciting world of entrepreneurship. So go ahead and access the capital and support needed to fuel your growth ambitions.

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